This is possibly the most prominent product placement in the movie. Buddy's little brother, Daniel, wears this hat for a large chunk of the movie and the Nike symbol is always facing the camera. It's hard to miss.
This coke bottle is also hard to miss, as the label is also conveniently facing the camera. Its hard to believe that that was a mistake.
These product placements for Clinique and Chanel are less obvious, and are visible for maybe a second or two.
These examples show how products advertised can be part of the sets, the props, or even the costumes. these products are on a long list of product placement appearances for this movie alone. I was surprised to notice these appearances after watching this movie countless times. but if these expensive placement deals go unnoticed, then why bother. Does product placement effect the products we choose to buy? I don't really think so, but they must have a reason for doing it.
Yay Product Placement! The people who make movies are good at making any product placement they put in subtle. Like you said this is your favorite holiday movie and you only noticed after who knows how many times. I think its odd that we can watch some of our favorite movies and not notice some fairly obvious logos that they keep showing us. The movie makers goals are probably to try and make us remember things that our favorite characters might have used or worn and maybe buy them the next time we go out shopping. The companies that have their stuff in movies are still in business so who knows, maybe its working.
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