Paco Rabanne - 1 Million Intense

     This commercial is for a cologne called 1 Million Intense by Paco Rabanne. The first thing that came to my mind while watching this commercial was the use of snob appeal. The color scheme switches from black and white to gold, and the male model in the commercial literally gets everything he wants with a snap of his fingers. I think this commercial aims to satisfies the need for prominence, the need to dominate, and the need for sex. The commercial establishes prominence by the lighting, the party music, the prominent appearance of the people and setting. The commercial satisfies the need to dominate by giving the male model in the commercial the power of getting everything he wants with a snap of his fingers, removing the clothes of his female counterpart and turning her gold. The presence of the female counterpart in the commercial satisfies need for affiliation, possibly even need for sex. Her whole presence is meant to give the implicit message that if you wear this cologne, you can get women to have sex with you by merely snapping your fingers. The commercial also uses imagery to associate money with the product. The commercial takes place inside what seems to be a bank vault, and everything is fancy and gold. The product itself even looks like a gold bar. In short, the commercial tells you if you buy this product, you will be a rich guy with the power to get anything you want, like sexy rich ladies.
     This commercial is pretty stupid to me. You cant smell commercials, so they have to rely on extravagant images to give you some sense of what you are getting when you buy this. But is this really what you're getting?