Always #LikeAGirl

      While waiting for a youtube video to load, I  watched a interesting ad, for Always, a feminine care line. The ad has nothing to do with feminine care, it focuses on the common derogatory term, "fight like a girl". Instead of skipping the ad like i usually do, i watched the whole thing. The commercial interviews some teenage girls, who are told to run, throw, fight like a girl. The girls do so mockingly, while young 10 year old girls when asked the same question, run punch and throw with their best efforts. the ad tries to show how a girls self confidence lowers after puberty. The commercial urges girls to fight like a girl and believe in themselves.

     I don't know what this has to do with the product they are trying to sell, beside it being for girls. They never even mention what they are trying to sell, I had to google the brand. They are using the technique of not really endorsing the product, but associating it with something positive like girls empowerment. And it did work on me, because I was interested enough not to skip the ad.